The 9K / 10K / 14K / 18K GOLD jewelry we mainly deal with is hard and durable, and is widely used in Europe and the United States, where jewelry is worn daily.

It also has a subdued reddish color, which accentuates the color and presence of the gemstones.

Gold is also scratch-resistant and does not peel off like plated gold, such as GP (gold plated) and GF (gold filled).

It is a high quality material that has reasons to be loved for many years, in line with the Western culture of "enjoying jewelry casually and wanting to love it for a long time.